The company's overhaul kicks off Wednesday with a new look and fewer sales. In the meantime, hard-core couponers will be in their glory.
To kick of its Feb. 1 company overhaul, JCPenney has launched one final wacky, confusing sale complete with awkwardly shaped coupons, math you might find on the SAT exam and a paragraph of fine print along the lines of a car leasing agreement. All this to make the point that the current retail sale-every-day paradigm has got to go, which is exactly what Debra Plate of Tinton Falls thinks. "The only time I come here is when I get coupons," she said at the Monmouth Mall store on Monday, two days before the change over. "Let's face it, their prices are high." The Texas-based department store chain announced last week that it is completely revamping its sale schedule, pricing structure and store layout. Endless racks of clothing, and signs …
The company's overhaul kicks off Wednesday with a new look and fewer sales events. In the meantime, hard-core couponers will be in their glory.
To kick of its Feb. 1 company overhaul, JCPenney has launched one final wacky, confusing sale complete with awkwardly shaped coupons, math you might find on the SAT exam and a paragraph of fine print along the lines of a car leasing agreement. All this to make the point that the current retail sale-every-day paradigm has got to go, which is exactly what Debra Plate of Tinton Falls thinks. "The only time I come here is when I get coupons," she said at the Monmouth Mall store on Monday, two days before the change over. "Let's face it, their prices are high." The Texas-based department store chain announced last week that it is completely revamping its sale schedule, pricing structure and store layout. Endless racks of clothing, and signs …
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Paul
10:14 pm on Wednesday, February 1, 2012
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