Group Hopes To Clean Up Downtown Long Branch

Group will be made up of volunteers, business owners


The appearance of downtown Long Branch is a common gripe among residents who live near or travel on the busy road which many people use to get to the city's beaches.

A new group is hoping to improve the area's appearance with a series of cleanups and initiatives, beginning next month.

The group is called Downtown Renew and will be made up of community volunteers, according to Long Branch Councilwoman Joy Bastelli.

Councilwoman Bastelli spoke about the group during Wednesday's Greater Long Branch Area Business Meeting.

"We want to revitalize downtown Long Branch by encouraging a cohesive business district," Councilwoman Bastelli said. "We want them to embrace a beautification program to dispel and revise the appearance of neglect."

The areas of focus for cleanups will be Third Avenue between Broadway and Chelsea Avenue and Broadway between Memorial Parkway and Morris Avenue.

Businesses in the area will be asked to keep sidewalks and curbs litter free and will also be asked to keep their windows clean and remove snow during the winter months.

Councilwoman Bastelli said letters will be sent to businesses to let them know about the program and gauge their interest

Councilwoman Bastelli said she would also like to coordinate the city's street sweeping schedule and make sure there are no cars that will get in the way of the street sweepers. She said some parking changes could also be made in the area.

"We want to create a standard of uniformity," Councilwoman Bastelli said.

Long Branch's Urban Enterprise Zone program will help coordinate volunteer efforts, which should start at the end of April or early May.

Councilwoman Bastelli said she would also like to involve area schools and libraries by getting to emphasize the importance of not littering.

mmc March 23, 2012 at 08:34 PM
The problem in Long Branch is that #1 the men that work for the city that pick up the garbage are the worst. They are rushing to finish and do not do a good job emptying out the garbage cans, instead as they are emptying the cans onto the truck, garbage falls onto the pavement and they do not pick it up..they go on to the next garbage can and do the same and after they're done emptying, they throw the cans all over the place, the garbage men of long branch are a bunch of pigs and scumbags! #2, there are so many renters that for some reason have so much garbage that they do not dispose properly. Instead, they bring bulk out on the wrong week, they over stuff the garbage cans, so they figure since they don't own that house they live in, they don't care if the property looks like a pig farm. Well, to all of those "renters" that don't care where you live, shame on you, you are where you live, you are a bunch of pigs! And shame on the owners that allows this to happen!
Go LB March 24, 2012 at 06:30 AM
One of the other problems with Long Branch is that there is a big disparity between the low income and high income community. In other words there is hardly a middle class society that exists. The low income class unfortunately lives within the areas mentioned in the article and a big percentage of this class is made up of illegal immigrants that are used to certain living standards. I can understand why Long Branch officials are focusing on these areas. Makes sense...
SJ March 24, 2012 at 01:33 PM
Are you other commenters planning on being part of the solution or just blaming and name calling. Not all renters are immigrants or careless and low income. You don't know them. I would gladly lend you a trash grabber & garbage bag for clean up. Shame on you for being so hateful!
Brenda March 24, 2012 at 08:35 PM
I agree with SJ, lets Be the Change for Long Branch!!!


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