Council To Vote on $24.9 Million Pier Village Ordinance Tonight

Public will get so see plans for third phase of Pier Village


The public will get a look at the final plans for Pier Village Phase 3 tonight as the Long Branch Council will vote on an ordinance that would.

The money will be lent to the developer, Fountains Applied LWAG LLC, and be paid back in lieu of taxes after the oceanfront development is completed.

According to the ordinance, the third phase of Pier Village will contain a 68-room hotel, retail and recreational space and off-street parking.

The council has said construction is expected to begin in January and will be done in two phases.

The plan that will be presented to the public tonight can be viewed in the PDF attached to this article.

joe August 28, 2012 at 12:00 PM
Just what Long Branch needs. Another overpriced section of the city overrun by New Yorkers.
Beth Woolley August 28, 2012 at 12:31 PM
I want this deal , a town gives me the money to start my business and then I get to not pay city taxes so I can afford to pay them back..how do you get one of these sweetheart business deals ????
Carol August 28, 2012 at 01:15 PM
Why not? If the New Yorkers want to over run us every summer, why not give them something good to spend thier money on. Think about how many jobs this will open up for the area. Please get that building started!
Butch Dezsö Gregoria August 28, 2012 at 02:02 PM
Great!! Adam and his cronies fold to the riff raff of partial year residents, half of which dont even live in Long Branch, but points south and further north. More over priced entertainment in Pier Village, a Synagogue in West End...rumor has it there will be no more car shows and limited summer music that the "locals" have enjoyed over the years, where does it end with this Mayor and the city council. Think about this when elections roll around again.
Judy Riggenbach August 28, 2012 at 02:52 PM
This is not what the beach front or the town needs. This is like the deal that happened on the riverfront. No boat works or marina materialized though promised just cheap apartments and a really crappy strip mall. This whole thing only has appeal for NEw Yorkers and they are not bringing business just problems! Plus it is all UGLY!!!
Aaron Schorr August 28, 2012 at 03:56 PM
What is the occupancy rate of the current hotel in Pier Village? And the Resort? If not 100% then where is the annual demand for the new hotel and its occupancy? How is the Resort justifying its potential investment in rehabilitation? Does their plan include competition from a new Pier Village hotel? What is the occupancy rate of Pier Village 1 and 2? Are 300 new units needed? If all of this retail space is being developed at Pier Village how does this tie in to Broadway redevelopment? Isn't this really instead of Broadway redevelopment? Should money from this project be used for affordable housing development and green space on Broadway since retail space is not going to be competitive with Pier Village?
DaTaxMan August 28, 2012 at 04:14 PM
The biggest problem with this deal is that we are giving incentives to the private sector when they don’t need this incentive to build. Pier Village has been a success financially wise so, if they want to keep on building they should do this on their dime, not the tax payers of LB. Most of my friends from LB don’t go to Pier Village because it is overpriced and it is not kid friendly. I don’t have an issue with building Phase III, let them build it, but it should be on their dime!
Otter09 August 28, 2012 at 04:44 PM
Am I missing something? When it takes ages for the existing retail space to open, mostly due to the city dragging their feet, why build more?
Keven Canning August 28, 2012 at 05:07 PM
Eminent domain claims homes at "fair market value" for economic rehabilitation. On that property residences, stores, and restaurants are built to cater to the ultra wealthy, most of whom do not live in NJ so therefor do not pay state taxes. Tax rate in this rehabilitation zone is 3%. This zone was STOLEN from the true residents of NJ and basically given to the out of state wealthy. What a crock.
Gary August 28, 2012 at 05:18 PM
Exactly what would all of you "locals" prefer? Hookers, junkies, garbage and boarded up buildings? Serioulsy. My family has owned a summer getaway in West End since '59. 5 of us own houses or condos and all pre-date PV. All but one of us live in N. Jersey full time. We pay obscene taxes too. We cannot vote or get the benefit of many municipal services or the schools. We were all disgusted (and remain disgusted) by the eminet domain over reach that was eventually halted by the courts; that said Pier Village has been a God send and all you cry babies know it. It was an embarassment to walk north Morris Avenue along the boards 8 or 9 years ago (not to mention dangerous). I am sure you all miss the Fountains motel and the random garbage that hovered about. Pier Village is used by plenty of the locals and the suggestion that it isn't is a lie. I see neighbors there all the time, less so in season and on weekends but there nontheless. Your logic is like saying Walt Disney should have built his resort some place else beacsue the average person from orlando can't afford it. That's moronic. PV, like Disney World, was built as a destination. It is not a covenience store to simplify the life of the people who live in the neighborhood. I am glad that it is expensive and high end. What would you rather have? Free basketball courts, water fountains and port-a-johns?
Gary August 28, 2012 at 05:25 PM
And another thing....PV has achieved its goal. It is sucessful, draws people & makes money. It is not a civics project or non-profit venture. Brighton corridor should be preserved it has charm and its own vibe. I like the music, the shows, and the comparitive solitude. I don't want meters there and I sure don't want a synagogue. The new phase of PV is owned by the same group that owns the current PV and the Bungalow Hotel which is costly place that attracts a demographic that spends. What would you rather have? Another fine fare that accepts WIC and SNAP? C'mon. All you PV haters know that but for PV that whole beachfront north to Rooney's and MTOSA would be a waste land & we would all be fretting about why someone isn't doing something to improve the area so get over your whiny, complaining selves and be glad that you live/own in a town thats deirable again. With any luck, the PV model will spread to B'way and every run down building, business, and residence will eventually be torn down, shutterd and disappear. I would love LB to become a high end town again. To hell with economic diversity and all that ruinous, social engineering stupidity. I support another large, income restricted, development for seniors. Everyione else has to live or die by market economics. Since when did it become such a crime to make money in this country? I am so sick and tired of all the bitter complainers frustrated by someone else's suceess. Get over it and go build something.
Gary August 28, 2012 at 05:27 PM
The owners of PV are all NJ natives and residents as are many (if not the majority) of the patrons. If you think PV caters to the "ultra wealthy" you must not get out much.
jim leyritz August 28, 2012 at 06:27 PM
Bravo Gary! Why would any sane person take issue with either the existing PV or the new addition. Catering to the super wealthy???? Come on, this is not Madison ave or Rodeo drive people. If you consider Stewarts and Its Greek to me fine dining, then you probably should stay home anyway. Personally, my wife and I as (fulltime) residents are more than happy to stroll along the beautiful prominade with our kids. Listen to some (free) live music. Eat at a decent restaurant or shop in a little boutique. Freinds who visit us are now envious that we have such a great attraction in our town. For all you complainers out there, you can always take a little stroll up broadway and have your dinner in a more appropriate establishment. The McDonalds at Broadway and third.
Peter Koenig August 28, 2012 at 09:47 PM
OK, I'm game. What I'd rather have is the community recreation center that was supposed to be built for the people of LB on the old armory property - Gary, you'd remember that fiasco. So yes, I'd rather have my tax dollars fund basketball courts than subsidize wealthy out-of-towners who hardly need my financial aid. I know folks who lost their homes in the Pier Village condemnation - good people, honest and law-abiding people, albeit not the "high end" types our Mayor prefers. If PV were a splendid idea, it would have been built by free enterprise - not by condemnation and tax subsidies. Same goes for this latest proposal. If the developers can't raise sufficient equity and financing, then why should taxpayers fund the project? The free market is saying no. We taxpayers shouldn't say yes. I do patronize a couple of restaurants at PV. (I won't name my favorite unless I get a freebie.) I don't begrudge the couple at the next table their $700 Bordeaux while I make do with a mid-range Malbec from Cahors - though I'd grouse if they sprang for the Opus One, which we all know is overpriced. See, I can play high-end with the best (or worst) of 'em. I just don't do it with other peoples' money - tax money. That's just not fair.
Butch Dezsö Gregoria August 28, 2012 at 09:48 PM
Thats the kind of egotistical comment that makes the situation even worse. Stewarts, Its Greek To Me would love to hear that statment...McDonalds? Im guessing you eat at The Avenue or McLoones... have a nightcap at The Wine loft. Garys comments about hookers and junkies, they now portrait themselves as "Escorts and Club Pushers" no longer owners of Cadillacs and Lincolns but Lambos, Ferraris and Bentleys. Its all perception and Ive been around long enough to know the difference.
Butch Dezsö Gregoria August 28, 2012 at 09:55 PM
Let the people that live locally vote. Let the New Yorkers go out to Long Island and strut their stuff.
Peter Koenig August 29, 2012 at 12:59 PM
I'm not Ayn Rand - but closer than most. Market economics means the free market, undistorted by condemnation, government financing of private projects, and generally running the middle class out of town. If a private construction project cannot attract private financing, the taxpayers should not be forced to bankroll the work. It distorts "market economics." You see, it's the Schneiderites who are engaging in social engineering, of a bizarre and sinister sort: take from the poor (and middle class) and give to the rich. It's not a crime to make money. It is wrong to take money.


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