White Birch Wellness Spa Focuses on Each Customer's Needs

By Christopher Sheldon

The owners and employees White Birch Wellness Spa at 351 Unit 1, Monmouth Road in West Long Branch have put their focus firmly on their customers. 

The spa, which opened on July 1, is the first business venture for co-owners Jessica Wojewodzki and Gee Ranade and massage therapist Olga Stoupine.

"We all worked together prior an then we decided to come in and do this together," Wojewodzki, of Holmdel said.

Ranade said their business is unique because they cater their spa treatments to each customer.

"What we want to do, instead of doing stereotypical treatments, is to give each customer or client more of what they needed," Ranade said. "It is a more customized treatment for each client."

"According to their skin type or what their stress level is or what kind of work they do, they need different types of treatments," she continued.

She said one customer's experience with a Swedish massage will be different than another's based on the factors she described.

Wojewodzki said White Birch offers a variety of different massages.

"For massage we do everything from Swedish, deep tissue, sport, pre-natal, aromatherapy and we do Ayurvedic treatments," Wojewodzki said.

Ranade said it is an Indian treatment based on body type that focuses on finding the root of a problem with the body.

"We're not just looking at your skin, we're trying to figure out what's going on internally and how are we going to fix it," Wojewodzki said.

Wojewodzki said they also selected a line of skin care products, called Osmosis, that is "corrective but natural."

Stoupine said the spa also focuses on body treatments such as scrubs and masks for the body, not just the face.

Ranade said they will be bringing in an herbal body steam that can cure ailments and helps the body remove excess water.

Wojewodzki said she recommends a massage and a facial once a month for customers as a basic body maintenance.

She said she and her partners are working a membership program and gift certificates for her business which will have its grand opening on Sept. 28.

Open Monday-Thursday from 10 a.m. to 8 p.m., Friday 10 a.m. to 6 p.m., Saturday from 10 a.m. to 5 p.m. and Sunday from 10 a.m. to 4 p.m.

To see a full range of the spa's services, click on the attached PDF.