Siperstein's, A Longtime Family Business

Siperstein's offers paint, wallpaper and window treatments at its Joline Avenue location.

Credit: Facebook
Credit: Facebook
Ahead of Small Business Saturday, we've asked business owners in the Long Branch-Eatontown area to tell us about themselves. Today, we're featuring Siperstein's Paint and Decorating in Long Branch.

Todd Katz, owner
700 Joline Ave., Long Branch

When and how did your business get started?

My grandfather, a painter by trade, opened up a paint store in Linden
where my father grew up. When my grandfather retired, he sold the
store to the Siperstein's. After briefly teaching for a while, my
father decided he wanted to go into the family business.There was a
paint store available to purchase in downtown Long Branch. So my
father and the Siperstein's partnered up to purchase the store. That
was over 50 years ago.

Why did you choose the town you chose to start your business in?

My father chose Long Branch because of it's wonderful history, to be
close to the shore to begin his family and because there was a
business opportunity available at the time.

What is your business best known for?

We are known for having the largest selection of paint, wallpaper and
window treatments in NJ. But we are also known for being able to give
the right advice for our customers decorating needs. Our employees
have over 200 years of combined decorating experience.
Our slogan...Great Price! Great Advice! sums it up well.

What's something interesting about your business your customers might not know?

Most of our customers don't know that we carry window treatments and
curtains and that we will also come to their homes to show them the
various options available to them as well as install them.

How can people contact your business?


What is your business website address?


Does your business offer a special deals card or program?

We have everyday low pricing and will match any other vendor or
website's prices since we opened over 50 years ago.


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