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'West Pink Branch' Saluted For Participation in Breast Cancer Awareness Month

Borough is one of several Monmouth County Towns participating in "Paint The Town Pink"

West Long Branch, and 17 other Monmouth County towns, were saluted by the Monmouth County Board of Chosen Freeholders for its participation in “Paint the Town Pink” month in May.

“By participating in the ‘Paint the Town Pink” campaign each town helps to raise awareness for the importance of early detection of breast cancer and encourages community involvement and camaraderie,” said Freeholder Director Thomas A. Arnone in a release. “The freeholders commend all of the towns for their contributions to this month-long event.”

Paint the Town Pink Month is an organized as a community-wide effort designed to make a difference in the lives of women in the community by encouraging women to have annual mammograms and to financially assist in providing screenings for women in community who are in need.

“The best defense against breast cancer is early detection,” Freeholder Deputy Director Serena DiMaso said. “Regular self examinations are important and every woman should get an annual mammogram after consulting with her physician.”

During the month of May, anyone that visits local businesses who support “Paint the Town Pink” can contribute to the Pink Fund that supports awareness and raises money to provide mammograms to women in need and women who do not have regular health screenings.

The Board of Chosen Freeholders sent certificates of recognition to all 17 of the towns participating in Paint the Town Pink Month. The towns include Atlantic Pinklands (Atlantic Highlands), Pinklands (Highlands), Little Pink (Little Silver), Pink Bank (Red Bank), Pink Beach (Monmouth Beach), Pinkbury (Shrewsbury), Pink Haven (Fair Haven), Pinkdel (Holmdel), Pinkson (Rumson), Pink Park (Asbury Park), Pinktown (Middletown), Pinktune (Neptune), Pinktune City (Neptune City), West Pink Branch (West Long Branch), Pink by the Sea (Avon-by-the-Sea), Pink Lake (Spring Lake) and Pinksquan (Manasquan).

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